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STARS News Release

Media Advisory - CEO Rescue in the Rockies for STARS

August 18, 2011



WHAT: The Shock Trauma Air Rescue Society (STARS) is airlifting six prominent Calgary-based CEOs and dropping them into the heart of Kananaskis Country. With no escape route, the CEOs will have no choice but to “earn” their survival by remaining on the mountain until they raise a goal of $100,000 each, using only their cell phones to collect donations and raise funds.

The event is called CEO Rescue in the Rockies for STARS, and they are aiming to make fundraising history by raising the single largest dollar amount in one day for STARS. Once each CEO reaches their personal goal, they will be “rescued” from the site.


  • Bill McCaffrey – President & CEO of MEG Energy Corp.
  • Kevin Neveu – President & CEO of Precision Drilling Corporation
  • Fred Green – President & CEO of Canadian Pacific
  • Craig Stewart – Executive Chairman of RMP Energy Ltd.
  • George Gosbee – President & Founder of Altacorp Capital, Inc.
  • Don MacDonald – Chairman of Sanjel Corporation

WHEN: Thursday, September 1, 2011 - 9:15 a.m. – 9:00 p.m. MST
Alternate weather day is Thursday, September 7

There will be three possible interview locations for media:

  • 9:15 a.m. – 9:30 a.m. – CEOs available for interviews in downtown Calgary outside of Bankers Hall (on the corner of 9 Avenue and 3 Street S.W.)
  • 11:15 a.m. – 11:30 a.m. – CEOs available for interviews at the participant drop-off and pick-up area at Stoney Nakoda Resort and Casino (Stoney Nakoda Resort Helipad - 888 Nakoda Way, Morley, AB)
  • 11:30 a.m. – 12:00 p.m. – CEOs flown to mystery site, challenge begins
  • 4:10 p.m. – 4:25 p.m. – CEOs available for interviews at the Kananaskis Village helipad, down the road from the Delta Lodge at Kananaskis (1 Centennial Drive Kananaskis Village, AB) after the challenge is over

WHERE: Calgary, Stoney Nakoda Helipad, Kananaskis Country

PHOTO OP: Watch as influential members of the business community are prepared and transported into the mountains via STARS air ambulance.

For more information:

Please visit the CEO Rescue in the Rockies event page.

Robyn MacLean
Brookline Public Relations, Inc.
(403) 538-5641 ext. 111
(403) 875-9514

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