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STARS News Release

CEOs airlifted to wilderness for record-breaking fundraiser

September 1, 2011

CEOs Stay on Mountain until Fundraising Goal is Achieved

Calgary, AB (September 1, 2011) – The Shock Trauma Air Rescue Society (STARS) is partnering with influential members of the Calgary business community to make fundraising history with a goal of raising the single largest dollar amount ever in one day for STARS.

STARS has partnered with George Gosbee, President and Founder of Altacorp Capital Inc. and long-time STARS supporter to recruit members of the Calgary business community to participate in the event called CEO Rescue in the Rockies for STARS. Other challenge participants include: Bill McCaffrey, President and CEO of MEG Energy Corp.; Kevin Neveu, President & CEO of Precision Drilling Corporation; Fred Green, President and CEO of Canadian Pacific; Don MacDonald, Chairman of Sanjel Corporation; and Craig Stewart, Executive Chairman of RMP Energy Ltd.

A STARS helicopter will airlift six CEOs early today, including Gosbee, and drop them in a remote mountain location in Kananaskis Country. The CEOs will be dropped at the pre-determined site with only one tool at their disposal to get them off the mountain - their cell phones. By calling friends and colleagues for support, participants will compete with one another to be the fastest to raise $100,000 each in donations. Only once they reach their goal, will they be “rescued” from their location by STARS helicopter and return to civilization.

“This rescue challenge supports a great cause,” says Gosbee. “STARS is critical to saving lives, and this is a fun, adventurous way for us to give back to support emergency services in our province.”

Funds raised through CEO Rescue in the Rockies for STARS will support the STARS mission of providing a safe, rapid, highly specialized emergency medical transport system for the critically ill and injured. In addition to patient care and transport, STARS also provides services in emergency medical communications, education and research, fundraising and community support.

“We believe in saving lives through partnership, leadership and innovation,” says STARS Chief Executive Officer, Dr. Greg Powell, “Who better to partner with to raise much-needed funds than with some of Calgary's most prominent, successful leaders?”

To learn more about the CEO Rescue in the Rockies for STARS or to donate, visit


STARS is a charitable non-profit organization that has responded to more than 20,000 emergencies since it began in 1985. STARS provides service 24 hours a day, seven days a week from bases in Calgary, Edmonton and Grande Prairie. STARS unique model of community, corporate and government support allows us to continue innovating excellence in patient care. For more information about STARS, please visit

Primary Media Contact:
Shauna MacDonald
P: 403-538-5645
C: 403-585-4570

Secondary Media Contact:
Robyn MacLean
P: 403-538-5641 ext. 111
C: 403-875-9514

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